Pronet Gaming integrates UltraPlay esports content.
Pronet Gaming has teamed up with UltraPlay to integrate the supplier’s esports betting product.
The deal will enable Pronet Gaming to offer a portfolio of more than 34 eSports titles, with over 6,000 pre-match events, 5,500 live events and a selection of more than 200 markets.
The partnership further diversifies the range of content available through Pronet’s platform, which offers one of the most extensive collection of casino games on the market from more than 70 suppliers, alongside its customisable sportsbook solution.
Bobby Longhurst, Pronet Gaming CCO, commented: “Over the last six months eSports has come into the fore as a major revenue driver in the industry and a key tool for attracting new demographics.
“Integrating UltraPlay’s world-class eSports product will enhance the variety of content we offer our operator partners and meet demands for new and engaging betting options.”
Mario Ovcharov, UltraPlay CEO, added: “UltraPlay and Pronet Gaming share a common mission to position operators as market leaders by providing them with cutting-edge technology, extensive knowledge and experience, so that they have an optimal business solution.
“We are positive about the iframe integration of our multi-awarded eSports product to Pronet Gaming and expect this could be the first of many successful projects together.”
About Pronet Gaming
Pronet Gaming offers a next generation platform that delivers the gaming experience of the future. Armed with market-specific online sportsbook, casino and retail solutions, it combines a technology-led approach with vast industry know-how to provide clients with a rapid and reliable service tailored to their needs. Its casino portfolio features more than 6,000 of the world’s best slots from the industry’s leading suppliers, whilst its sportsbook solution promises thousands of betting markets on more than 35,000 live events across 65 sports. Its fully-managed omni-channel retail arm is built to power land-based estates and can connect seamlessly to any online operation to ensure full customisation. Founded in 1996, the company recently expanded its commercial operations to sharpen its focus on markets in Africa and Asia. With bases in London, Johannesburg, and Singapore, as well as development centres in Ukraine, Bulgaria and Malta, Pronet Gaming’s team is passionate about changing the industry.