Pronet Gaming

Bobby Longhurst Argues Why Virtual Sports are Far From Being a Short-term Fix for Operators

CCO Bobby Longhurst speaks to iGB about the longevity of virtual sports

Virtual sports are far from being a niche product and have actually already proved themselves to be a vital asset for any operator’s portfolio. The vertical has demonstrated that it is the perfect complementary tool for live sports, as the action is available 24 hours a day and seven days a week, regardless of time zone. Prior to the pandemic, virtuals sports such as football and horse racing already accounted for between 20 and 25 per cent of turnover across retail and online.

Of course, virtual sports have been thrusted into the spotlight and are now a key revenue driver given that major live sports have been cancelled for the foreseeable future. When we eventually see a return to major sporting action, the virtuals journey will be far from over and will continue to be an important part of the product mix.

Virtual offerings were never created to challenge live sports or cannibalize sports betting revenues. Instead, they were designed as content fillers between matches and races, and during off-peak times. These events have always been developed with the intention of replicating the excitement of live action and offering bettors an engaging and attractive alternative in the absence of regular sports. Fundamental to the growth of virtual sports in recent times has been the improved quality of graphics, which now, arguably, rivals that of the latest games console releases, making it a truly immersive experience.

But what really makes virtual offerings standout is their ease to bet on, especially on mobile, with multiple events happening every couple of minutes throughout the day making them the perfect on-the-go betting vertical.

However, as well as offering players the chance to bet at their convenience, they also provide operators with the chance to cross-sell and close the gap between sportsbook and casino. Sports bettors resonate with the content due to its familiarity with a real-life event, while casino players will favour the RNG model that virtuals incorporate.

Virtual horse racing can replicate the excitement of watching your horse gallop to the front without the need for vast amounts of study or knowledge. Instead, the result is decided by RNG, just like their favourite slot offerings. And vice-versa, while the block on live sport continues, virtual sports are providing a perfect service as well as offering sportsbook players a route into casino that perhaps they hadn’t seen before.

The important consideration for suppliers and operators alike to do now is work on retaining these newly reached players. The audience is there and it’s up to the industry to capitalise on the potential of virtual sports by creating different sports, more betting markets and constantly improving those graphics and sounds to suit the high expectations of players who want an ultra-realistic experience.

Related Insights

April 2, 2024
Pronet Gaming debuts in Asia at the 2024 ASEAN Gaming Summit
March 11, 2024
Pronet Gaming’s Alex Leese to speak at the ASEAN Gaming Summit
February 1, 2024
Pronet Gaming awarded Isle of Man’s Software Supplier Licence (B2B)
January 11, 2024
Pronet Gaming expands content offering with new Winfinity Live Casino partnership
June 27, 2023
LuckyConnect “nets” another big deal with Pronet and Playson
June 1, 2023
Pronet Gaming’s Alex Leese named as SiGMA Asia Awards Judge
June 24, 2022
Spectacular growth helps Pronet Gaming pivot towards Asia
February 16, 2022
Alex Leese on the Company’s Stellar 2021 and plans for 2022

This Website is Using Cookies

We use cookies to give you the best experience. If you continue using our website, we’ll assume that you are happy to receive all cookies from this website.