Key Learnings from Global Events 

There’s something electric about the atmosphere at a major iGaming conference: conversations in different languages, flashing lights, and deals taking shape across the aisles. For Jade Sienna Ricciardi, Global Events Manager at Pronet Gaming, her role is to ensure that all the moving parts behind the scenes come together seamlessly. In this article, Jade reflects on her experience managing Pronet Gaming’s presence at some of the industry’s biggest events.  

The machinery behind the moments 

What many people don’t always see is the extensive planning and attention to detail that goes into executing a successful large-scale event. From developing booth concepts and overseeing logistics, to briefing internal teams, coordinating branded merchandise, and ensuring every touchpoint (right down to a lanyard!) aligns with the brand experience, I take a hands-on approach to every element. No detail is too small when the goal is to deliver a seamless and high-impact presence. 

The real reward comes on Day 1; standing at the booth and seeing months of preparation come to life. The structure is polished, the tech is running smoothly, and engagement starts immediately. Watching the space come alive with meaningful conversations and energy is incredibly fulfilling. It’s that ability to create memorable experiences and bring people together that drives my passion for events. 

The power of a good booth 

One of the biggest lessons global events have taught me is that exhibition design strategy really matters. It’s not just about looking pretty (though that helps); it’s about creating a space that invites people in and gives them a reason to stay. Whether it’s a sleek LED display, an open layout, or an immersive game, a well-designed booth truly acts as a magnet. 

At ICE Barcelona, for example, we experimented with more interactive features like screens showing live demos and bold visuals that told our story. It made a huge difference as attendees were drawn in, curious to learn more. It reaffirmed what I’ve always believed—your booth is more than a physical space; it’s your brand. 

Prizes, games, & the human touch 

While tech and design are critical, what really lights up an event is engagement. One of our biggest successes came from running on-stand games and offering premium prizes. It adds a layer of excitement that gives people a reason to stop by, stay a little longer, and strike up a conversation. 

For instance, last year, at SiGMA Asia in Manila, we had a local spin-the-wheel game that turned out to be a hit, not just for the prizes, but because it created a moment of connection. In an industry driven by innovation, it’s easy to forget how far a bit of fun and human interaction can go. 

Cultural nuance matters 

For comparison, ICE in London and Barcelona offered a very different atmosphere compared to SiGMA Asia in Manila, highlighting just how critical cultural awareness is in global event planning. In London, the pace is brisk and business driven. Meetings are scheduled well in advance and agendas are closely followed. Barcelona brought a slightly more relaxed energy, but with structure and professionalism still firmly in place. 

Manila, by contrast, was vibrant and far more fluid. There was a strong emphasis on relationship-building, with many attendees engaging spontaneously rather than through pre-arranged meetings. It was a valuable reminder that a one-size-fits-all approach doesn’t work in international events. Each region demands a tailored strategy, whether it’s the tone of engagement, stand design, or the size and focus of your on-the-ground team. 

Looking Ahead 

The world of iGaming events is evolving fast, just like the industry itself. More interactivity, more data-driven insights, and more emphasis on sustainability are starting to shape how we approach every show. But at the core, it’s still about bringing people together to connect, collaborate, and celebrate innovation. 

As I look back on our presence at major global events, I feel energised by how far we’ve come and excited about what’s next. The aisles may be different, but the goal is always the same: creating an experience that people remember. And that, for me, is the best part of the job.