Counting on Growth: iGaming & Numbers
In the world of iGaming, numbers aren’t just part of the game: they are the game. Whether you’re a bettor trying to predict the next upset, a trader calculating the odds, or an operator aiming to balance risk and reward, data is what drives decisions. As Head of Finance at Pronet Gaming, I see firsthand how our industry is increasingly shaped by numbers not just on the screen, but behind it.
Pronet Gaming is more than just a platform provider. We’re enablers of growth for our partners around the world. With offices in Europe, and a growing footprint in Asia, we’re positioned at the intersection of global trends and local opportunities. Our financial strategies are informed by this unique vantage point which play a critical role in how we build, price, and scale our solutions.
Beyond balance sheets: Data as a strategic asset
Traditionally, finance in iGaming was seen as a back-office discipline. Today, it’s front and centre. Real-time reporting and performance metrics are no longer luxuries; they’re necessities. We use data not just to understand what’s happened, but to forecast what’s next. This includes everything from player lifetime value and market profitability to infrastructure ROI and cost of acquisition.
In emerging Asian markets, where we’ve ramped up investment, these insights are especially critical. Different jurisdictions bring different behaviours and preferences. Having the numbers to support go-to-market decisions ensures we’re not just expanding, but expanding wisely.
Managing risk in real time
The very nature of the iGaming industry is volatile. Odds shift by the second, events unfold unpredictably, and player activity spikes without warning. Our trading desk uses sophisticated tools to manage that risk, but on the finance side, we also monitor exposure, volatility, and liquidity. Financial agility isn’t just about managing costs but also about managing confidence. We provide our operator partners with financial clarity, so they know how to scale without stepping into uncharted territory.
Localisation meets financial strategy
More than just a product function, localisation is a financial strategy. In Europe, and now across several key Asian territories, we’ve learned that payments, tax structures, and regulatory frameworks vary significantly. Our financial planning accounts for those differences from the start, ensuring that our local offices aren’t just compliant, but cost-efficient.
We’ve also built flexible commercial models that reflect regional market maturity. In developed European markets, fixed-rate pricing might be the norm. But in Asia, we’re seeing more demand for hybrid or success-based models. Numbers guide us here too; what works best in one market might not in another, and the only way to know is to track, test, and learn.
The power of partnership
Finance in iGaming is not just about internal controls or profitability, but also about partnership. We work closely with Product Delivery, Marketing, and Commercial to align on metrics that matter. Our success, after all, is tied to the success of our operators. When they grow, we grow. That’s why our platform has been developed to provide the most customisable and scalable turnkey solutions in the market.
This collaborative approach is reflected in our internal culture as well. With team members across different time zones and locations, we use data to keep everyone aligned and accountable. Transparent reporting and shared KPIs ensure that no matter where we are, we’re all rowing in the same direction.
Moving forward
As we continue to expand in Asia and optimise our European operations, one thing is clear: the iGaming numbers game is getting more complex, but also more exciting. For operators, it’s about turning insights into action. For us at Pronet Gaming, it’s about ensuring that every number, from odds to overheads, tells a story of sustainable and scalable growth. Because in this game, the right numbers don’t just add up; they can give you the competitive edge.
