Building Lasting Careers
In an industry where excitement often takes the spotlight, it’s easy to overlook a more nuanced, enduring ambition: building lasting careers. At Pronet Gaming, longevity in the workforce isn’t just about the perks – it’s about cultivating meaningful growth and fostering a workplace that stands the test of time. Here, Sunkiran Boyal, Head of HR at Pronet Gaming, breaks down the key ingredients of what she believes make a lasting career.
Purpose, culture, and growth
When I joined Pronet Gaming, I found a workplace defined not by flashy incentives but by a shared purpose. We’re client-centric – meaning we do what we say, on time, every time – and we take the same approach with our people. We set clear intentions to support our teams, and, more importantly, our leaders follow through consistently, resulting in an ever-excelling workforce. This isn’t just a policy; it’s the foundation for trust, consistency, and long-term commitment, both with our partners and within our own teams.
Our core values – especially our dedication to progression and being technology-led – create an environment where growth isn’t incidental but intentional. While we hire industry experts across markets and empower them to stay ahead of trends and deliver cutting-edge solutions to our clients, we also place equal value on those at the early stages of their careers. We take pride in nurturing emerging talent and giving them the tools, mentorship, and opportunities to grow into strong, knowledgeable professionals.
Traditional recruitment often relies heavily on experience and qualifications; while we value these, we are consistently on the lookout for people eager to enter the iGaming space with passion and a commitment to growth. This approach has enabled us to celebrate numerous promotions and recognitions over the years. That same ideology extends throughout our organisation: employees are encouraged to keep evolving, stay curious, and remain engaged for the long haul.
Sustaining career momentum
Longevity doesn’t come from benefits or salary bands alone: it grows from culture and collaboration. As a global team across Europe and Asia, we have always thrived on open communication, transparency, and inclusivity. We respect diverse perspectives, value collaboration, and reward good work because when employees feel seen and heard, they stay and help shape the business.
Our leaders form meaningful bonds with their teams through active listening, understanding, and one of the most valuable policies in any business – the open-door policy – which keeps them approachable for any kind of support (learning, mentoring, and sometimes just a coffee and a chat).
Culture also means adaptability. Our hybrid work model offers flexibility and trust, supporting work–life balance and respecting personal responsibilities – something many of our team members deeply appreciate. This flexibility strengthens retention by showing people they matter beyond their output and roles. We’ve also come together many times to adapt to the needs of the business, finding the right balance between those needs and keeping the employee experience at the forefront, supported by solid and thoughtful communication plans.
It’s easy to become so focused on our roles, departments, and daily activities that we miss the bigger picture. Every quarter, our CEO hosts visionary company-wide updates; no filters, no jargon, just honest reflections on where we are and where we’re going. This openness reinforces that we’re in this together, fueling engagement and strengthening loyalty from top to bottom.
Resilience through development
Our long-standing presence in iGaming since 1996 has taught us that sustainable growth relies on continuous learning. Beyond hiring talent, we invest in upskilling. Across tech, product, and leadership, we help our people deepen their expertise while building the soft skills that matter most in a global and agile team.
For instance, our approach to product excellence hinges on team alignment, collaboration, and shared vision; not just technical ability. The same principle holds up across the company: real career longevity comes when people grow together, aligned toward a shared purpose.
Diversity and expansion
Working across multiple continents means more than navigating time zones: it requires cultural intelligence. We intentionally adapt our practices when entering new territories, from Asia to LATAM, respecting local norms in how people communicate and work. Across our offices, we also embrace inclusion by celebrating a wide range of cultural events, enhancing understanding and shared experiences among teams.
This cultural sensitivity not only fuels our global expansion but also shapes how we treat our people. Employees stay when their identity, background, and voice matter; and at Pronet Gaming, they always do.
Careers that continue
When I watch someone join our team as a specialist in Asia or Europe and then lead global projects or mentor peers years later, it’s proof that our approach works. It’s not just about hitting numbers; it’s about building careers that evolve with passion, trust, and culture.
At Pronet Gaming, longevity is the sum of meaningful values, transparent leadership, and development pathways. It’s staying because you believe, not because you must. Because in a fast-moving world, lasting careers aren’t perks – they’re the heartbeat of sustainable success.
