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Marketing Manager

London, UK

Who we are

Pronet Gaming offers a next generation B2B platform delivering the gaming experience of the future to over 70 customers worldwide. With market-specific online sportsbook, casino and retail solutions, it combines a technology-led approach with vast industry know-how, giving clients a reliable service tailored to their needs. Its casino portfolio features more than 6,000 slots from leading suppliers and its sportsbook solution provides over 35,000 live events across 65 sports. Its omni-channel retail powers land-based estates connecting to any online operation, ensuring full customisation.

Pronet Gaming are dedicated to changing the industry and recently expanded their commercial operations to include African, Asian and LatAm markets.

Purpose of the role

This role requires an experienced Marketing Manager from a B2B background to implement a successful marketing strategy to build awareness of the brand and drive the right quality sales leads. With experience in the iGaming industry, this individual will get to grips with our product offering quickly and will utilise all appropriate channels, both ATL and BTL, to effectively communicate our features, benefits and USPs to the right audiences around the world. The Marketing Manager will report to the Head of Marketing and will work closely with the Events Manager to ensure that marketing activity is integrated as relevant and that campaigns are implemented to maximise our ROI on events investments. This role is business critical and a key part of our strategy to diversify our revenues and the jurisdictions in which we operate. As such, we require a passionate marketer with the interpersonal skills to work collaboratively across the business and facilitate improved media arrangements, as well as the drive to push team and business growth.

You will be responsible for

  • Responsible for developing, coordinating and executing strategic marketing campaigns and initiatives across ATL and BTL channels, including trade shows, digital media, print media, PPC, SEO, PR and our website
  • Ensure articulation of organisation’s desired image and position, assure consistent communication of image and position both internal and external, according to the agreed Tone of Voice
  • Responsible for editorial direction, design, production and distribution of all marketing materials
  • Initiate and produce all marketing collateral, sourcing and managing suppliers where relevant
  • Analyse our competitors’ activities in the market, including SEO metrics, providing regular reports and developing plans accordingly
  • Work closely with the Events Manager to ensure that marketing activity is integrated as relevant and that campaigns are implemented to maximise our ROI on events investments
  • Work closely with the Sales teams across locations to ensure lead generation is handled according to appropriate scoring and segmentation, recording of MQLs vs SQLs and automated feeding of leads into the Sales platform for follow-up
  • Determine and report KPIs for each campaign and promotion, including results of Sales’ follow-ups.
  • Use your network to engage and negotiate the best deals with suppliers
  • Draw up annual and long-term budgeted plans for our activity, identifying the best opportunities and originating unique ideas to make us stand out in a crowded marketplace
  • Provide reports to the Head of B2B Marketing on a regular basis to track progress and suggest recommendations for enhancements

You will have

  • 2 to 5 years’ experience in a similar role
  • Demonstrable ability to guide stakeholders/organisations to influence change
  • Experience specifically within a B2B iGaming provider
  • Understanding of marketing strategy
  • Knowledge of SEO practices across various global territories
  • PPC management, either in-house or agency-based

Person specification

  • Passion for marketing and the psychology of decision making
  • Knowledge of, and connections within, the iGaming industry
  • Natural people skills and an influential communicator with both clients and internal stakeholders alike
  • Superb organisational skills
  • Excellent written and oral communication skills

You will receive

  • Competitive salary + annual performance-based bonus scheme
  • 25 days of annual leave + bank holidays
  • Optional annual leave carry-over/cash-in
  • Attractive pension scheme with reputable provider
  • Private medical insurance
  • TfL season ticket loan
  • Flexibility, with a family-friendly work environment

    Apply

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